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But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.

D., a junior fellow in economics at Harvard University.

Our survey found that among respondents who stopped online dating, 20 percent of men and 40 percent of women said they did so because they didn’t like the quality of their matches.

Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.

So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.

But the responses from the more active group suggest they’re highly frustrated.In other words, there’s no incentive for them to make the experience speedy.If you find your life partner on your first date, the site doesn’t make much money off you.“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.

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